In 2018, 58% of website visits came from mobile devices like smartphones, tablets, etc. as compared to desktops and laptops. Even more, the total time spent online on mobile devices is 42% while on desktop devices, it is highest.
These two numbers show the stronghold of mobile devices in the digital market if we talk about mobile app vs mobile website. Moreover, I think these stats are enough to show a greater need for mobile apps in businesses.
But, neither my thinking is enough, nor the above stat because I know I’ll need more to convince you to choose mobile application development over mobile website development.
But, that’s not my goal, nor I wish to do something like that!
Today’s market progress shows that the mobile presence is considered as the first choice over a responsive website. Still, some people prefer to be on the safer side and build mobile apps and mobile website.
Mobile Apps vs Mobile Websites: Definitions
At first glance, both the mobile app or mobile website looks quite similar. But, which is more suited to you depends upon many factors like target audiences, cost-effectiveness & budget,features, and many more.
Thus, the winner of the competition between mobile app vs mobile website is highly dependent on your end goals and needs.
Generally speaking, a mobile website should always be your first step to develop an online presence. Next is your mobile application that can be accomplished for a particular purpose.
A mobile website is an optimized and scaled version of the original site for mobile devices.But, a mobile app is a set of codes, is a program stored locally and is accessed via the internet. A mobile app provides more intuitive and fast user experiences for the customers.
Therefore, in this article mobile app vs mobile website, we will compare all the strengths and weaknesses to check out the overall experience, usage, user experience, and retention rate.
Mobile App vs. Mobile Website: Usage
70% of Americans have smartphones, and 50% have tablets. These handy mobile devices hold 71% of America’s digital traffic whereas Mexico accounts for75%, China 71%, and Spain 67%.
Recent studies show that the users spent 90% of their mobile time on apps and a mere 10%on browsing the internet. Also, in the e-commerce space, mobile app users spend 201.8minutes/month on shopping while the website users spend 10.9 minutes/month.
If one has to conclude this, the website usage is shrinking fast as more and more e-commerce businesses are moving towards web apps.
Mobile App vs. Mobile Website: User-Friendly Preference
Have you ever thought about why consumers spend much time on apps?
The answer is straightforward! The consumers prefer mobile apps over mobile websites because apps offer better user experience, high processing speed, and extra intuitive features.
Furthermore, the retail & e-commerce businesses launch the maximum number of news-apps. 58% of millennials prefer purchasing via mobile apps.
Other than the millennials, tech giants like Facebook, Instagram, and Twitter shows that the revenue within apps is much higher as compared to their websites.
The difference between browser and app visits is literally minute because most of the users start out with a mobile website (or a web app) due to the lack in awareness of the brand’s native mobile app.
And once the user engagement is built on apps, they switch to it permanently. In other words, every mobile website somehow drives the user towards its mobile app.
“I told at the very start of the article that mobile presence is considered as the first choice over a responsive website. Since mobile usage is more, mobile responsive websites encourage us to use mobile apps.”
Mobile App vs Mobile Website: Which Has Better Conversion Rate?
Research reveals that people in mobile apps view 4.2 times more products per session.
Also, mobile apps push more people in the purchase funnel and get 3 times higher conversion rates in comparison to mobile sites, and 1.5 times more when compared to desktop websites.
Why mobile apps perform better than mobile websites?
The shopping cart abandoning rates on mobile sites is 73.4% higher than on desktop sites. It is because mobile sites irritate and annoys the customers while filling the credentials during checkout.
On the other hand, mobile apps save user data first during the installation of apps and allow easy and secure checkout.
Mobile App or Mobile Website: Which Has A Better Retention Rate?
As the mobile apps have better features, advantages, and ease to access, mobile apps always win the fight between mobile app vs mobile website. Moreover, mobile apps serve as our personal loyalty cards.
Customers genuinely feel that mobile apps are more loyal to them. And if this is a case,which is probably true, then apps are the winners in mobile app vs mobile website security features.
Before a mobile responsive website, apps send push messages and notification, keeps the brand awareness high, and users engaged. Features like retaining data, one-click checkout,and minimum load times, saves time and effort from users. Thus, retention is higher on mobile apps.
“Lastly, mobile app vs mobile website: statistics – 40.4% of all users prefer using e-commerce apps, 45.9% don’t visit mobile sites, once they get the taste of its app. This is why apps are brand loyalty.”
Mobile App and Mobile Website Trends Beyond 2019
In 2019, m-commerce traffic drives almost half of the online or digital traffic. Purchasing is high in mobile apps. By 2021, mobile devices, especially the apps, will drive major digital traffic.
By 2023, the app usage will rise up to 90% more specifically from sales and marketing point of view as compared to entire browser-based internet.
Yet, I would say that it’s a bit early to declare, “Mobile Apps are winning over Mobile Websites.”
However, one thing is sure that in 2019, mobile apps are far better in usage as compared to mobile websites. Also, top mobile application development companies in USA will be guiding more to the rest of the world towards building more user-friendly mobile apps.
If you have something more to contribute in this article in favor/against of mobile websites and mobile apps, then don’t forget to mention it in the comments section below.
Author Bio: James Burns is the Founder and CEO of CMS Website Services, a globally ranking web, and mobile app development company. With 10+ years of experience in designing, development, implementation & maintenance of high quality global redundant, compliance-ready applications, network and Data Centers for private and Govt organizations, he has all solutions to your IT problems as a tech-business person.